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2019-01-22 18:35:51+00:00
That gillette ad is spot on ! Gillette is for men, it doesnt attack men, it says that they believe in the best a man can be, that is respecting women, respecting people, respecting peoples rights, and not harassing them, its not supposed to be marketing, but an ad aimed in good, it doesnt mention gillette shavers even once, its more of branding yourself as a company that believes in good and tries to make change
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2019-01-21 21:44:39+00:00
It's really hard to make people behaving innocently feel ashamed for that behavior. Much easier is to make them behave in a guilty way.
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2019-01-21 21:38:55+00:00
Thought on guilt and shame: Innocently behaving people will feel innocent or guilty but most often not ashamed. Especially when their behavior was proven not guilty.
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2019-01-21 21:19:04+00:00
A lot dumber they are, I would say. But there is a significant difference between body and behavior, which makes those and our Gillette ad rather uncomparable.
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2019-01-21 21:10:44+00:00
I mean, surely it should be a coat-like procedure in the beginning rather than an in-your-face aggression. After having waited for years though for the other person to notice the coat, which he somehow doesn't...
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2019-01-21 21:06:31+00:00
Yeah. If only those who have suffered for saying the truth would have not thrown it around like wet towels but rather served it as a coat 🤷♀️ Wet towels are really annoying, their throwers must be disciplined.
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2019-01-21 20:59:33+00:00
Mark Twain has a great quote which I think applies well to this issue : The truth should be served as a coat is served, and not thrown into the face, like a wet towel.
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2019-01-21 20:57:15+00:00
By the way this I thought did this only happen to men, apparently not. I found that there're similar types of ads directed at females or even kids, with body shaming. Which are just as dumb in my opinion.
Here's a video... and you could also check out the comment section, people are quite unhappy.
https://youtu.be/sQmV6cKsYRY
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2019-01-21 20:21:27+00:00
Anyway, I hope you don't take any of this personally, to me this is a discussion and I might not even fully endorse the position I advocate for here.
And thank you for those many inspiring posts, which includes this ad, too.
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2019-01-21 20:19:05+00:00
Thank you for the outline.
In response I'd like to point out that shame operates on a different scale than guilt.
Then again, you mention shaming others, not shame. As I understand shaming, it means making the ones addressed feel ashamed. Usually, a perfectly innocent man won't feel ashamed of his behavior. So right, we should not shame innocent men.
Now as far as I can see, the ad is showing both: behavior that is shamed and behavior the viewers are to be inspired by.
Which means, your response to the ad depends on which side you choose to see. (The man catcalling - shameful, or the man stopping the catcaller - inspirational.
The men standing in line, watching two children brawl - shameful, or the one man stepping out of line, intervening - inspirational.
A man encouraging his daughter - inspirational.)
So if a man feels like the video is shaming him, he probably associates himself with the kind of behavior shamed in the ad.
A perfectly innocent man is highly unlikely to feel ashamed by the video, as no innocent behavior is shamed in the video. (Or is it?)
Now we could debate whether such behavior ought to be shameful and whether men should stop such behavior, but that doesn't seem enriching to me, as I am pretty convinced of which kind of behavior is acceptable and which isn't.
From a marketing perspective, we will surely see if the ad was inspiring or shaming the majority of men (in the US).
If 95% of white men are perfectly innocent, then most likely about the same percentage will feel inspired rather than shamed by the video.
Which means, the makers do believe in the innocence of the majority of men (taking into account that non-white men use their products, too). Whether that will work out tells not so much about the ad or the makers, but quite much about (white) men (and their shame?).
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2019-01-21 16:02:57+00:00
First of all I don't I do not have such a strong reaction, it's not like someone got killed. Secondly I look at this ad not just from a point of view of consumer, but also from a point of view of marketing professional(i've worked in different fields of marketing all my career). I could go frame by frame of this ad and explain how wrong or debatable are the messages they're translating, but I'd like to keep it short.
What is wrong in this ad is an approach: accusatary, vindicative, shaming approach.
If i was a marketing executive at P&G and board had decided we want to make a social ad to help decrease bad male behaviour. I'd show men who other men would get inspired by, not shaming white men, when more than 95% of them are absolutely innocent. Im not marketing genious, basic stuff, almost every marketing specialist knows you can't get anyone do anything by shaming. Especially if you're trying to shame a perfectly innocent person.
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2019-01-20 22:56:41+00:00
A long social warrior debate is usually characterised by exchanging labels for each other, such as 'sexist', 'social justice warrior', 'nazi', ... but no debate... so I'm not interested in that.
Right now, I am puzzled by the fact that many men (and other people?) are offended by this ad.
What does not surprise me is other people having different ideas about what it is to be a man, or what a man should (not) do. I take no offenses from other men living according to their ideas of being a man, as long as those ideas don't include socially incompatible behavior, such as beating me up.
But strangely, you and others feel offended, even threatened in their very existence (see your linked video where the ad is labeled an 'anti-man' ad) by a (different?) proposal of what it is to be a man.
So what is it that provokes such strong reactions from you?
We could discuss whether you should feel offended by the ad later on (and whether I should be offended too), but as of now, understanding why and how you feel offended (or threatened etc.) would already clarify things for me.
If, on the other hand, you have lots of things to do and/or do not want to explain your reaction / give arguments for your opinion, I'll accept that and stay with my opinion all the same.
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2019-01-20 22:18:34+00:00
You want to know my opinion or you want to start a long social warior debate?
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2019-01-20 19:43:51+00:00
Hey, Deni, do you want to explain why and in which way the Gillette ad is offending men, including you?
(Let's just assume Gillette's target audience is just men, though that is contestable)
As of now, I don't really understand the offense.
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2019-01-13 20:53:59+00:00
Yes I am intrested in branding
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2019-01-03 12:38:21+00:00
Hello, anyone interested in graphic design or branding? 😀